Cove Haus provides next-generation, vertically-integrated property investing. This required a strong and secure, yet bold and modern brand identity.
We were tasked with constructing a complete brand identity that stood securely, yet communicated a new approach to property investing. Cove Haus is a new brand curving the stale, volatile processes of traditional investing.
Research led us to the theme of secure and immoveable, which landed around the concept of a traditional fort merged with a cove.
Other visual elements had to match the sturdiness of the concept without disrupting hierarchy, so typography was chosen to accentuate stability, and colour to inject confidence. Clear brand guidelines were constructed to ensure the brand can stand consistently everywhere it's encountered.
